As the connected TV space expands, ad-supported premium TV programming is strengthening its position with advertisers as powerful media to engage audiences. As audiences flock to their must-see streaming programming, how are platforms and their partners collaborating with marketers to maximize the full potential of connected TV? How are marketers acting on the analytics and targeting capabilities of these connected TV platforms? Leading platform executives and marketers converge to talk about the current and future opportunities of connected TV advertising.
Moderated by Cynthia Littleton, Co-Editor-in-Chief at Variety
